How a Small Business Branding Package Can Help Your Business Grow?
If you are a small business owner, you probably think branding is not for me at this stage. You were just starting out and didn't need any extra expenses. Many business gurus on the internet also claim that if you don't run a million-pound business, there is no point in branding. But that is absolutely not true! Many people must understand that branding is an investment, an asset you buy for long-term profitability. It allows a company to raise its prices exclusively based on packaging, which is only one of its benefits. Branding is not just related to the visual side of the business presence, like the logo, fancy business cards, expensive stationery, and other luxury design materials. In fact, branding helps you structure a big part of your business—the one your customers see and experience. Branding focuses on impressing and creating the best experience your customers will have interacting with your company.
Like any other strategic part of the business, branding is divided into three main sections: internal, external, and philosophical. Each one is equally important and connected to the others.
- Internal - defines the structure and side of the brand that is only sometimes visible to the general audience. That may include the brand strategies and vision, positioning, differentiation, research on target audience and competitors and even, in some cases, employee training programs.
- External - defines how a business presents itself to the general audience. In most ways, it is an intended influence shaping the perception of how a brand desires to be remembered. Business image, reputation, and "what people say" are essential. Everything which can create a good reputation and positive impression about the company in the customer's mind. This is the part with all the fancy design and psychological tricks to make customers think and speak positively about your business.
- Philosophical - connects the brand to a deeper level with its audience and also attracts its employees' love. That is the part of the influence and the message, both visual and written/spoken.
Branding package for small businesses.
The branding package depends on the scale of the business. For example, a small clothes shop on Etsy or Shopify may only need a visual identity, a brand personality, and a tone of voice. That business doesn't need a website and does not invest in advertising on other platforms. It only requires a great-looking package that fits the brand's name, presents its personality, and a logo that can apply to all products. Such a business may not be designed to scale into a more prominent company or agency. But for a business that intends to grow, the branding package will include more elements. Especially if the business is built with a strategy and a journey in mind. Then the branding must be consistent with each step in the strategic plan and provide further guidelines to maintain that consistency with business growth.
Here are a few topics a standard branding package must cover:
1. A branding package will help you structure your message. That includes how to speak and what tone and voice to use. How to present your services, but most importantly, how to emphasise benefits over features.
2. Define your target audience, know exactly who you want to impress, and focus all your energy (and resources) on a narrow audience. That will help you learn about all the needs and frustrations that this group of people experience. This knowledge can help you see any other opportunities you can offer to improve their lives, which will create a deeper connection.
3. Branding will help you differentiate from all similar businesses and mark yours as unique. A good branding agency will define a position for your business. You can establish yourself as a leader in that niche with the proper guidelines and strategy.
4. A brand identity will provide style and elegance to your business. Begin with a logo that can offer a luxurious overlay to your media presence, followed by a strong and easily recognisable package that can increase trust and interest in your products. All those design elements will help you establish your brand in the market and, last but not least, to raise your prices.
What is the basic branding package for a small business includes?
This package applies to small business owners who do their own marketing and have a capacity of between 1 and 10 employees. Without trying to guess, they are probably using Canva to do their regular posts and ads on social media and for all other needed designs. That is great, and Canva is a great platform that helps small teams do lots of design work indoors, even if they are not designers.
But a strong and recognisable brand is more critical than ever in today's competitive business landscape. So for that reason, even small businesses need a great logo and design materials done by a professional. Every branding agency provides the designs in the most common files, so they can be used practically everywhere. They can be used as templates in Canva or other similar platforms. A small business branding package can help you develop a professional and consistent look for your business. This will help you attract new customers and grow.
The basic branding packaging usually focuses on the branding's graphic design. In most cases, Small Business Branding Package will include the following:
1. A professional logo
First impressions are everything. Potential customers will likely do business with you when they see a well-designed and professional-looking logo. A small business branding package can help you develop a logo and other visual elements that accurately represent your brand. And give your business a polished, professional look.
2. Brand Frame or design elements
Elements that make up a design, such as a line and a shape. But it's just as important to think about how those elements work together to create a unified whole. That's where the concept of design elements comes in. It sets the tone for the entire brand identity and should be used consistently across all communication channels.
3. Typography
The right typography will create a distinct and memorable look for a company. Typography is an essential tool for creating a brand identity. It presents brand personality and character. The right font can convey a brand's desired tone and message, while the wrong font can create a feeling of dissonance and confusion. A brand's typography should be carefully chosen to reflect its values and personality. For example, a luxury brand might favour a classic serif font. In contrast, a more youthful brand might prefer a modern sans-serif. In any case, the goal is to create a typographic system that is visually appealing and recognisable and reinforces the brand's core messages. With careful planning and execution, brand typography can be a powerful weapon in the branding arsenal.
4. Colour palette
A brand's colour palette is much more than just a selection of pretty colours. It's a strategic tool that can be used to create visual impact, convey brand messages, and connect with target audiences. The right colour palette can make a brand look more professional, trustworthy, and modern or help bring a specific message or feeling. For example, blue is often used to communicate trustworthiness, while green is associated with nature and environmentalism. When choosing a brand colour palette, it's essential to consider the meaning of each colour. How it will be used in conjunction with other brand identity elements, such as the logo and brand typography.
5. Brand icons
The icons are an essential part of any company's branding strategy. They help to create a unique visual identity for a brand. They can be used on everything from websites and printed materials to products and packaging. The most successful brand icons are simple and easily recognisable yet still able to convey the brand's personality and values. A well-designed brand icon should be timeless and memorable. Helping to make a lasting impression on customers and prospects. When executed correctly, brand icons can play a vital role in differentiating a company from its competitors and bolstering its overall brand image.
4. Brand guidelines
Another essential element of successful branding is consistency. Customers should be able to recognise your brand no matter where they see it - on your website, in print materials, on social media, etc. A small business branding package provides guidelines for using your logo and other visual elements. So that they are used consistently across all channels. This will create a cohesive look for your brand that potential customers will easily recognise. The best part is that you don't need to be a designer to understand and use it.
The basic branding packages in an agency start at about £6000; going further, the better the agency, the higher the price. Mind that most of what you get as basic branding will refer mainly to the graphic design. The difference between graphic design and branding is not that big in that case. Yet, a good branding agency will create the graphic design with the intent to support further developments and with business enlargement in mind. As you may assume, branding is a more strategic and planned process. It tents a brand to present and keep the message consistent in any aspect to influence a better business image.
A small business branding package can help you stand out from the competition and attract new customers to your business.
If you want to take your business to the next level, consider investing in a branding package. A small business branding package can do wonders for your business, from helping you develop a professional look to attracting new customers.
Stay true to your brand
Metaka Mfm