Chicken and piszza poster design. Top page banner with logo and chicken strips portion on left.

About
Chicken
& Pizza

Right pointing green rounded rectangle shape, part of Chicken and Pizza branding design.

Chicken and Pizza it’s an Italian restaurant in London, switching from the old and traditional brand into a modern vision. They wanted to look organic orientated, highlighting the takeaway services, without losing the class and the elegance.Metaka Branding Studio creates a fresh new design look for C&P. We kept the Italian style integrating the British foods menu in a modern and smooth way. The new brand contains a very strong message, the design elements are practically applicable to any media, shape or platform, which helps the consistency of the brand to stay solid.The Store existing building design was unique, so we used it to integrate it into the branding design. The “Chicken and Pizza” wanted to maintain the interior and the exterior, but also were mindful of the budget, which did not cover major renovations. So we had to look for cost-effective solutions for the  existing interior and exterior.

Restaurant
Signage

Left pointing green rounded rectangle shape, part of Chicken and Pizza branding design.
Chicken and pizza restaurant front signs. Branding design
Right pointing green rounded rectangle shape, part of Chicken and Pizza branding design.

The
Menu

Left pointing green rounded rectangle shape, part of Chicken and Pizza branding design.

The
Uniforms

Id badges part of chicken and pizza branding design. Unifor design - the brand's green colour apron restaurant uniform. Part of chicken and pizza branding design. Unifor design - the brand's black and green colours apron restaurant uniform. Part of chicken and pizza branding design.

The
Packagings

Right pointing green rounded rectangle shape, part of Chicken and Pizza branding design.
Chicke and pizza brand packaging. Paper bags, food boxes and takeway cups.Chicken and pizza brand packaging. Pizza and burger boxes design.
Left pointing green rounded rectangle shape, part of Chicken and Pizza branding design.

Outdoor
Advertisment

London Bus stop Backlight poster.  Poster part of chicken and pizza branding design.London street water-based pavement board with food advertisement on it. Poster part of chicken and pizza branding design.Wood Green bus stop advert.  Poster part of chicken and pizza branding design.
Right pointing green rounded rectangle shape, part of Chicken and Pizza branding design.

What we did

Branding Strategy
Customer Avater
Positioning Strategy
Differentiation
Brand Personality
Tone of Voice

Visual Identity
Logo
Typography
Brand Colours
eComerce
Outdoor Advertising