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The secret behind the successful brands lies in their branding

Branding is not limited only by the visual and the colours of the business but is all the intent influence an organisation creates in the customer's mind.
An icon illustrating in detail the terms audience, brand and branding in orange colour with white background

Branding Strategy Deliverables

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    Start selling your brand, not products or services
    Defining Brand Purpose, Mission and Vision
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    Increase prices by focusing on value.
    Customer Avatar
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    Attract like-minded customers but also like-minded employees.
    Differentiation Strategy
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    Use a successful storytelling framework and no longer be confused about how to talk to your audience.
    Positioning Strategy
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    Get a design that corresponds to your brand message and personality.
    Competitors' Research and Report
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    Get your mission statement, oneliner, story pitch, value proposition and brand promise for your marketing and website.
    Six Months of Free Monthly Consultations

Branding Identity Deliverables

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    Start selling your brand, not products or services
    Logo Design
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    Increase prices by focusing on value.
    Typography
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    Attract like-minded customers but also like-minded employees.
    Brand Frame Elements
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    Use a successful storytelling framework and no longer be confused about how to talk to your audience.
    Brand Colours Map
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    Get a design that corresponds to your brand message and personality.
    Icons and Illustrations
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    Get your mission statement, oneliner, story pitch, value proposition and brand promise for your marketing and website.
    Branding Book With Guidelines

Made your brand your favourite character

People connect to people, not to corporations and firms. They need compassion and understanding, human emotions and personality. To communicate with your customers, you need to module your message and transform your business presence into a human personality to reach people's hearts and minds. Make your brand your favourite characters and develop it so will follow your values and standards.

Perhaps, In the simplest terms creating a brand strategy can be explained by comparing it to the process of writing a fictional character. It can be divided into four main stages, and each part will represent an aspect of the character's development.
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1. The brand substance, or as we like to call it - the brand's heart, is the first part of the branding strategy. It includes the brand purpose, mission, vision and values. It is the foundation of any character, and it should be used as a foundation in any business. 
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2. Brand positioning is the second part of the brand strategy. It is where we determine our hero's position by geography, belonging and conviction or ideology. How is he different, what he believes in and denies, and whom he serves and competes with. 
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3. Brand communication - is the fourth stage where we give our hero a name. We define his personality, tone of voice and promise to the world. 
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4. Visual identity - getting to this last stage can only happen by passing through all other steps first. Once we have enough information to create a clear picture of the hero's appearance, we can develop a unique set of design elements that introduce him anywhere - logo, brand colours, fonts and any graphics reflecting his character's personality. 
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The focus of branding is to create an easy-to-recognise, unique and memorable image. This portrait inspires emotions and associations that provoke a sense of belonging, helping the customer recognise himself in the brand.

A visual example of the branding phases

Branding Substance

01

Brand Purpose

02

Brand Values

03

Brand Vision

04

Brand Mission

05

Brand Drivers

Brand Positioning

01

Brand Differentiation

02

Customer Personality

03

Competitors

Communication elements

01

Brand Name

02

Tag Line

03

Storytelling Framework

04

Brand Personality

05

Tone and Voice

06

Brand Message

07

Brand Promise

Visual identity

01

Brand Elements

02

Logo

03

Typography

04

Color Panel

05

Image Style

06

Iconography

Get your branding in 3 easy steps

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1. Contact us

A brief call to define: the size, direction, background, goals and audience of the client's business. Getting acquainted with the project and specifying the services we can provide to help realise it.
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2. Workshop

Consultation/workshop - 6 hours, divided into two or three video meetings leading the client through the information. We will explain the branding elements in the consultation and create a short statement for each. You don't need to have prepared answers. We will guide and advise you through the process. We lead the entire session with graphics, illustrations, and presentations to support the most methodical and productive development.
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3. Delivering

We will deliver all the files in the correct file formats. All the information (written and visual) will be collected and organised as a short business plan into an elegant Branding Book with instructions on how to use your branding.

Call us in the next 10 hours and get 6 months of free monthly consultation

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More information about our services 

Brand substance

Brand Substance, or the brand's heart, is your brand foundation. It explains your brand vision, mission, values and brand drivers. Without it, any branding is shallow.

1. Brand Purpose

The brand's purpose is a short statement that conveys what the brand is all about. It gives a great chance to present your ideology and beliefs and connect to like-minded people. 

2. Brand Values

It lists values you want everyone to follow in your organisation. Must direct how the business behave overall. It should be clear what the brand stands for now and what it wants to be in the future. It is the moral code of your business.

3. Brand Vision

The vision you have for your brand in the short or long term. The Brand Vision is an excellent way for a company to present its idea of how it can change the world for the better. It is also a great selling point showing your business as part of something much bigger than just a profit, can lift morale and be used to unite and serves as an example.

4. Brand Mission

A statement explains how the organisation will achieve its vision and benefit its followers. It extends the brand purpose. Brand Mission unites the team and can also create a sense of emergency. It is one of the essential components of any branding.

5. Brand Drivers

The brand drivers combine the simple description of the product/services, the benefit factor and emotional value. They serve as a value proposition. It manifests how your product or services will benefit and influence the customers. It shows how it will change their lives and status or impact them emotionally or physically. 
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Brand Positioning

Brand Positioning Defining the target market. Mapping and placing the brand among the competitors and defining market gaps and customers' personalities. 

1. Customer Persona

We will create a fictional personality of the brand's ideal customer. It will help us define your potential customer and what problems you need to solve. It is mainly segmented by demographic, psychographic, behavioural and geographic types, but we will help you define it in greater detail.

2. Brand Differentiation

With brand Differentiation, we will help you define the specific behaviour of the business and the individuality in communication and message, both visual and copyright. It is analysing the strong and weak points of the brand and its unique point of sale. It is part of the positioning that presents your visual difference.

3. Competitors

That step is detailed research delivered in a complete report showing competitors' brand visuals, behaviour, presence, character, voice and storytelling frameworks. 
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Brand Communication Elements

Brand communication elements are the character of the brand. It includes the brand personality, voice, behaviour and any brand catchphrase. It is the step that helps define the brand visual in the next stage.

1. Brand Name

The business name is one of the most essential and strategic steps. Creating a good brand name is critical to the brand positioning in the market and the prospect's mind. The brand name is a promise that customers will associate with any new product or service the brand launch.

2. Tag Line

Short phrase to highlight, describe or motivate the audience. It is a memorable description that communicates the brand message.

3. Storytelling Framework

It is a pattern of steps in the brand utterance, a structured format that communicates what you're seeking to achieve for your specific target audience. It is a framework of how the brand presents its messages. It creates a dynamic of expectation in the audience.

4. Brand Personality

Forming specific characteristics and shaping the brand in a more human form (character archetype) to be easily understood and accepted by its audience.

5. Tone and Voice

Connecting on a deeper level with the brand audience by tuning the tone of voice and the language to what its audience use.

6. Brand Message

Oneliner is accessible to understanding a message which tells a story. In many brands, the brand message is a combination of the brand vision and the brand mission. It is directed towards a pre-determined market segment and considers what the customers want to hear, what the brand can provide, and what the competitors are already providing.

7. Brand Promise

It is a short declaration/statement of what the brand promise holding to its values. It can be used in marketing but only internally as a guideline of what the brand stands for and is ready to do for the customers.
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Visual identity

In most common terms, the brand identity is the brand's visual appearance as its key elements are the logo, shapes and frames in the brand colours, fonts, iconography, and images.

1. Brand Logo

It is the essential symbol of the organisation. One of the visual expressions of the brand creates a direct association in any brand presence. It is a crucial part of the brand's visual, connecting all its designs.

2. Brand Frame /Assets

It is a unique shape, pattern, or combination of graphic elements forming a repeatable frame over any media the brands are using. It emphasises the logo or the brand's tagline in most cases. Frequently is placed on the page corner carrying the brand colours, generally used to highlight contacts or other important information.

3. Typography

Also, one of the essential elements in the brand visual. The right font and typeface emphasise the brand character and overall, the brand message. The typography promotes legibility and helps communicate the messaging, tone, and sentiment of a design.

4. Colour

The colour and logo are the first perception customers will have of the brand in many ways. The colours bring specific associations and emotions. It helps to emphasise the brand character and reinforces the brand tone of voice.

5. Iconography

The style of icons used by the brand must theme with the overall brand visual. As part of the brand message, they create direct associations.

6. Photography

Photography plays an essential part in branding, especially in present times. With the progress of social media, it is crucial to keep consistency in the brand imagery. Brand photography needs to follow a consistent mood, colours or emotions.
Book your branding
consultation now

Book your branding
consultation now

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