Toya is a young entrepreneur who lives in London. Still, her passion for making cosmetics lead her back to her roots in Ghana. In search of the formula for perfect skin, she found her inspiration in the magical fruit of the kpakahili tree (shea tree). The local people in Ghana from generations are using the natural power of the fruits in their traditions and ceremonies. The shea tree grows naturally in the wild in the dry savannah belt of West Africa from Senegal in the west to Sudan in the east and onto the foothills of the Ethiopian highlands. It occurs in 21 countries across the African continent.
In this session of the Nkuto advertising campaign, the concept lingers on darker shades of brown. This colour possesses earthy, rich, luxurious traits the brand has harnessed to create a visual perception that feels premium.
Mr Nkansah was ahead of the summer product advertising campaign. His requests for the photos were all about the summer vibes. He reached out to us with an idea for a series of e-commerce posters. We present a concept of photos and light focused on the confidence everyone should have with his skin and colour. We incorporated traditional Ganah accessories wared by royals in the photos, highlighting the luxurious sensations and the special care over the skin, the richness of the product containing the natural formula for perfect skin.
Lights & Composition
Poses & Expressions