We believe every business deserves
to connect with the right customers.
Established in 2007 in Bulgaria by Martin Ivanov, Teamo is a brand of high-quality herbal teas. The company introduces a new way of preserving and processing the herbs that conserve all of the plants' qualities resulting in a product that is 100% organic with a substantial positive impact on people's health and emotional well-being.
Ivanov's family has kept the traditions of collecting and processing herbs and using them to prepare potions, medicines and herbal teas for generations. A heritage that survived through time brought to life a new modern shape – Teamo herbal teas.
Ivanov lived in Spain for several years, and the local people's interest in his herbal teas inspired him to make this vital decision to return to Bulgaria and continue his legacy. The name comes from Spanish Te Amo, meaning I love you. Still, for better recognition, we advise that the name needs to be used as a single word Teamo.
Teamo teas are a spiritual journey for all senses. Produced in Bulgaria, they are made from carefully chosen herbs handpicked from the mystical Bulgarian mountains. The fusion mixture heals the mind and body. With proven health benefits, the teas are made with a lot of love to give the best cup of tea.
• Needs to move away from the mindset of being a manufacturer and see Teamo as a limited edition-personal.
• Teamo needs to be solid but luxurious and elegant, conveying the current market-driven nature of the tea business and communicating the trustworthiness and dependability of an old company with long traditions. Needs to position them well against competitors such as TWG, Art of Zayne, Zealong, and Te. Also, prove that Teamo is about the intimate atmosphere created by the richness of the taste and the elevation of the spirit by satisfying the senses with the complexity of the aroma (preserved by the special way of drying the tea).
Mursala tea is a perennial plant. It is considered a herb with unparalleled healing power. The plant from Mursalitsa, over the Rodope village of Mugla, is regarded as one of the wonders of the Rhodope mountain. The legend says, God Dionysus, himself has chosen the place where the herb would grow. Up to this day, ancient rituals are taking place at the time when it is picked up.
Our ancestors thought the Rosehip had good magic. They attributed to her a miraculous force capable of reviving the flame of feelings. The astrologers say that the Rosehip is under the domination of the moon.Most of the herbalists call her “The Queen of Herbs”. This is due to the high content of vitamin C, carotene (provitamin A), lycopene, pectin, vitamins B1 and B2, PP, K. By its vitamin C content, the Rosehip has no analogue.
IIn ancient Egypt, the chamomile was devoted to the sun and its god Ra. It is a herb of the sun, charged with its regenerative, healing and protective power.
Chamomile means “patience in trouble in the language of flowers,” perhaps because of its ability to survive after someone has stepped on it.
The ancient Romans scented the halls for celebrations and feasts because they thought the lemon balm smell strengthened brain function and improved memory. That is why the students at that time wore wreaths of the plant.
Lemon Balm tea is naturally sedative under high stress. It calms tension and anxiety. It contains the menthol substance, one of the strongest muscle relaxants. It is the relaxation of the muscles that is the first step in the process of fighting stress.
The Legend says - the cornflowers are the eyes of a handsome man, who rejected the love of a mermaid. She cursed him and turned him into a flower as in that way no other woman will have him. The cornflower has a very good diuretic, bile and appetite-stimulating effect. The main positive qualities of the herb are due to its bitter glycosides, centauramin and cyanine, as well as the alkaloid pelargonidin.
Teamo's Logo Concept
Based on the direction Mr Ivanov has given to us, we came up with a concept for the logo. The idea of the icon was to present an intimate and cosy mood. At the same time, it had to look classy, luxurious and elegant. In Teamo's logo concept, we combine the emotions associated with the words: cosiness, spirituality, tea, aroma, love, health, and intimacy connection. In other words - smell, test, love and spirit.
Bran Purpose
Brand Mission
Brand Vision
Value Proposition
Brand Positioning
Differentiation
Customer Avatar
Segmentation
Logo
Typography
Colour Map
Photography
Presentation Materials
Packaging
eComerce
Video and audio