Timeless, A Story of Dreams. A project based on the eponymous novella by El Caballero De La Sombras.
Our part in the project was focused on the branding strategy and the visual designs.
Many people still do not believe that a book needs branding. As a short explanation, we will say - every book is a product. Every product needs to be presented, explained and valued to be accepted by the audience. Not to mention that good branding clarify the customers and grow the audience's trust in the product. We are proud to be revolutionary in that.
We want to emphasise how different this project was from anything we have done before — Unique in its ideological, strategical and visual presence. We set a target group, and the primary importance the author asked us to focus on was the music. Not literally, but the melody in the message's tone and visual element.
Our team has created more than 200 illustration concepts—most hand drawn with a lot of melody and poetry implied. Of them, 138 came to life. The branding strategy was inspired entirely by the mission of the author. To help people who feel like misfits and outsiders get inspired and believe in themselves.
Timeless is a safe space for emotional people where they can find a sparkle of light to inspire strength and brighten their journey.
To inspire courage in people to follow their dreams.
Another unique side of Timeless is that the graphic novel is made in four colour harmonies. Each represents a section of the book Influenced by the sopecific mood and the emotions in the story. Of course, they correspond entirely with the brand colours.
Blue - blues, Yellow - Agony, Black and white-Nightmare, and Colourful - Dreams.